The story of Waterproof is also the story of its founders, two brothers growing up by the sea on the Swedish west coast. Completely different personalities in most ways but sharing the same purpose: Björn Ehlmé, CEO and the inventive and creative businessman. Göran Ehlmé, Head of R&D and celebrated divemaster, extreme diver and the first to lead diving expeditions to the polar regions as well as an underwater photographer for BBC and National Geographic.
You could say that the Waterproof story began dramatically in the late 1960’s; with Göran as a small boy falling from the pier into the sea and is just about to experience this new magic world before being pulled up by his dad and older brother. The rest is history, now including a dedicated development team, multiple awards for best diving suits with production facilities, service stations and retailers worldwide.